The purpose of my product is
to be a remedy that enhances creative flow through increasing energy, focus and
memory ( or unblocks creative pipelines).
My product could also be used
to help with many other things for example like, stress, frustration,
confusion, anger, exhaustion, demotivation, migrants, muscle cramps and
distraction. Our aim is to take negatives and turn them into positives. From
researching into all of these negative feelings, which can seem as just a
temporary time link it could lead into something quite damaging. All of these
single feelings are what the majority of the people in the creative industry
come across. They could all become a creative block, which can lead to lack of
confidence, which can lead to you becoming quite a fragile person, and then
there’s the possibility of you becoming at risk of a mental illness.
The target audience, which I
will be concentrating on, will be for anyone above the age of 16 who have
trouble with these feelings listed. My reason of choosing this specific target
audience is because I think that the majority of people who suffer with these
emotions on a day-to-day basis have a very busy life style, work, family,
responsibility etc.… I don’t want my
product to become an addictive substance but something, which people can safely
rely on with out there being any danger to the human body. It will be a
temporary pick me up which can allow people to have a clear head and
concentrate on what is important at that moment in time, whether its work or
family related. If you’ve got too much going on that’s occupying your mind when
at a specific moment you need to be concentrating on something else.
This product would benefit my target audience because they would be able to basically block out all the unwanted distractions for a temporary amount of time that would allow them to concentrate on what's needed at that moment of time. I would also like to make these product reasonably cheep, easy to find and un harmful.
This product would benefit my target audience because they would be able to basically block out all the unwanted distractions for a temporary amount of time that would allow them to concentrate on what's needed at that moment of time. I would also like to make these product reasonably cheep, easy to find and un harmful.
The list of ideas I have for what the product could be are:
Snacks
Candles
Cream
Air freshener
Stress ball
Scented pillows
Perfume
Sweets
If I was to work with the
idea of the product being scented there are many products that provide a
certain aim to help the human mind and body to relax and sooth…
Lemon, oranges, and limes-
Help stimulate alertness and
will make you feel more awake and ready to get on with the days tasks. So in a
way you become more concentrated on what you need to do and temporarily block
out all the distractions. I guess you could call it a little pick me up. Also
all off these are easy to get hold of.
Lavender-
Is a garden flower with slim, sage green leaves and spikey purple petals. The scent of lavender eases anxiety and insomina. 10 out of 10 people slept 20% better on average with the scent of lavender. This would benefit my target audience because it would help with their lack of sleep from the routine of hectic busy days. The better sleep they get the more awake and alert they will feel when they wake up ready for their daily routine. Also it is easy to get hold of.
Is a garden flower with slim, sage green leaves and spikey purple petals. The scent of lavender eases anxiety and insomina. 10 out of 10 people slept 20% better on average with the scent of lavender. This would benefit my target audience because it would help with their lack of sleep from the routine of hectic busy days. The better sleep they get the more awake and alert they will feel when they wake up ready for their daily routine. Also it is easy to get hold of.
Jasmine-
Can be used as a
antidepressant, antiseptic, aphrodisiac. This would benefit my target audience
because this could seem as a more pleasant way to help them rather than taking
tablets or some other extraordinary measures to help with their case. This
would be a more relaxing and soothing option for my target audience also its
easy to get hold of.
Rosemary-
It is said that rosemary can
improve your speed and accuracy during mental tasks. This would benefit my
target audience because they would be able to think on the spot and improvise when put under pressure successfully. Aso this would allow my target audience to prioritise work in the time of need, quick thinking and effective actions. Also this
product is easy to get hold of and also cheep.
Cinnamon-
Cinnamon can stabilize your
blood sugar levels, this can help you keep focus and alert throughout the day.
This would benefit my target audience because it will keep your mind clear of
what you need to do and block out all the un needed distractions. Also it is
easy to get hold of. Cinnamon can also help your brain work better and keep you
more alert by smelling it. If you need to focus on a task, chewing cinnamon gum
or the scent of cinnamon is a quick mental pick me up that you can use as a
natural way to be more mentally focused.
Peppermint-
Pepermint boosts mood and motivation. If you were to chew or even have the scent of pepermint around you would get the push you need to succeed in your aims. This would benefit my target audience because it would boost their confidence and concentration levels both would keep you away from the risk of a mental break down.
Pepermint boosts mood and motivation. If you were to chew or even have the scent of pepermint around you would get the push you need to succeed in your aims. This would benefit my target audience because it would boost their confidence and concentration levels both would keep you away from the risk of a mental break down.
My product will be available
to get in supermarkets, chemists, boots, Superdrug, cosmetic stores, online,
market. This is so the customers are able to collect at any day any time. Also
my customers wont need to be prescribed the product but I will need to put all
the ingredients used on the packaging so my target audiences can look for any
allergy’s.
Candles Ez smell / burn/ sniff
Face masks Ez mess
Scented cream Ez rub
Air freshener Ez fresh/ air
Shampoo Ez cleanse
candles EZ sleep
cream EZ touch
sweets EZ buzz
The products I have chosen to expand are... Candles- EZ sleep, Cream-EZ touch, and Drinks-EZ
buzz.
Candles- EZ Sleep
I like the idea of this as I think it is very important for people who are in stressful jobs, that they get a great night sleep every night so they can block out all the things that have gone stressful day and concentrate on a good nights rest. it is proven that the average person works better to their full abilities when had a good night sleep. It would be nice if my target audience would be able to go into work with a clear and focused head.
the ingredient I have decided to reach this aim is Lavender.
Lavender s a garden flower with slim, sage green leaves and spiky purple petals. The scent of lavender eases anxiety and insomnia. 10 out of 10 people sleep 20% better on average with the scent of lavender. This would benefit my target audience because it would help with their lack of sleep from the routine of hectic busy days. The better sleep they get the more awake and alert they will feel when they wake up for their daily routine. Also it is easy to get a hold of.
So this means that the scent of my candle will be lavender. the customer would light the candle to fall asleep to the smell of lavender ready for a restless sleep and a new day.
Body cream- EZ Touch
I wanted this product to be a quick and easy way for my target audience to feel relaxed and calm during hard days work. this product could be seen as a little precaution in the morning to prepare you for a stressful day. to just have a few minutes of feeling relaxed and calm and not have to think about work, sometimes all people need is a break from it all.
to achieve this effect i want to use Jasmine within the ingredients. Jasmine can be used as a antidepressant, antiseptic, aphrodisiac. This would benefit my target audience because this could seem as a more pleasant way to help them rather than taking tablets or some other extraordinary measures to help with their case. This would be a more relaxing and soothing option for my target audience also its easy to get hold of.
Drink- EZ Buzz
i want my target audience to have a little bit of a boost whilst doing work so they feel focused and motivated to get it done. its not great when you have so much to do especially when your not motivated to get done whats important. This product could also help if you are distracted by something personal and where you need something to take your mind off of that and just concentrate on what you need doing at that moment in time.
I would use Lemons, oranges or limes for one of my ingredients with in this product as they can help stimulate alertness and will make you feel more awake and ready to get on with the days tasks. So in a way you become more concentrated on what you need to do and temporarily block out all the distractions. I guess you could call it a little pick me up. Also all off these are easy to get hold of.
considering the ingredients and the use of the word Buzz i thought it might be appropriate making this product a healthy morning drink before the day begins so my audience is ready for the stressful day ahead.
Here are some designs for my logo
EZ
My umbrella
name to link all of my products together will be called EZ (easy) for example
one of my products could be EZ sleep.
Products could possibly have:
Candles Ez smell / burn/ sniff Face masks Ez mess Scented cream Ez rub Air freshener Ez fresh/ air Shampoo Ez cleansecandles EZ sleep
cream EZ touch
sweets EZ buzz
The products I have chosen to expand are... Candles- EZ sleep, Cream-EZ touch, and Drinks-EZ
buzz.
Candles- EZ Sleep
I like the idea of this as I think it is very important for people who are in stressful jobs, that they get a great night sleep every night so they can block out all the things that have gone stressful day and concentrate on a good nights rest. it is proven that the average person works better to their full abilities when had a good night sleep. It would be nice if my target audience would be able to go into work with a clear and focused head.
the ingredient I have decided to reach this aim is Lavender.
Lavender s a garden flower with slim, sage green leaves and spiky purple petals. The scent of lavender eases anxiety and insomnia. 10 out of 10 people sleep 20% better on average with the scent of lavender. This would benefit my target audience because it would help with their lack of sleep from the routine of hectic busy days. The better sleep they get the more awake and alert they will feel when they wake up for their daily routine. Also it is easy to get a hold of.
So this means that the scent of my candle will be lavender. the customer would light the candle to fall asleep to the smell of lavender ready for a restless sleep and a new day.
Body cream- EZ Touch
I wanted this product to be a quick and easy way for my target audience to feel relaxed and calm during hard days work. this product could be seen as a little precaution in the morning to prepare you for a stressful day. to just have a few minutes of feeling relaxed and calm and not have to think about work, sometimes all people need is a break from it all.
to achieve this effect i want to use Jasmine within the ingredients. Jasmine can be used as a antidepressant, antiseptic, aphrodisiac. This would benefit my target audience because this could seem as a more pleasant way to help them rather than taking tablets or some other extraordinary measures to help with their case. This would be a more relaxing and soothing option for my target audience also its easy to get hold of.
Drink- EZ Buzz
i want my target audience to have a little bit of a boost whilst doing work so they feel focused and motivated to get it done. its not great when you have so much to do especially when your not motivated to get done whats important. This product could also help if you are distracted by something personal and where you need something to take your mind off of that and just concentrate on what you need doing at that moment in time.
I would use Lemons, oranges or limes for one of my ingredients with in this product as they can help stimulate alertness and will make you feel more awake and ready to get on with the days tasks. So in a way you become more concentrated on what you need to do and temporarily block out all the distractions. I guess you could call it a little pick me up. Also all off these are easy to get hold of.
considering the ingredients and the use of the word Buzz i thought it might be appropriate making this product a healthy morning drink before the day begins so my audience is ready for the stressful day ahead.
Here are some designs for my logo
These last three were my favourite and are the ones which i decided to go with.
Next i started to research different nets for which my products would go in.
Next i started to research into infa-graphics.
Then i started to design my own
EZ Sleep
I decided that i wanted all of my packaging to be a set. in order for this i think it would be best if i had the same packaging and layout of the infa- graphics this way the products become more recognisable as a set.
EZ Touch
EZ Buzz
Next i started to design my umberella logo from my sketchbook
Then edited on photoshop
This was just a list of ingreedients for each product in my sketchbook
This is where i start to put my final designs together
From the feedback that was given it was suggested to me that i should take away the white boxes and change all of my infagraphics into white as it will stand out more.
What was also mentioned was that maybe i should change the font of my logo and umbrella name. this was to make my packaging look more smooth by enthasizing the product name and logo EASY.
No comments:
Post a Comment